Fusion | Al Doyle
 

Al Doyle

Al Doyle is a writer, strategist, creative director and marketing director specializing in marketing and sales of large-scale residential communities, mixed-use master plans, resort communities, sustainable development and apartment communities.

Over the past decades, Al’s team contributed to the branding and marketing for a number successful homebuilding companies, including Bennett Homes, The Burnsteads, Northward, SDC, Oakpointe, Rudd, Legacy Homes and many others.

Branding and Marketing

In the last few years, Al’s Fusion team has done the branding and marketing for over 35 new apartment communities in several states, as well as participated in the re-branding of client acquired properties.

Large Master Planned Community projects have included Issaquah Highland (Issaquah, WA), Oyhut Bay (Ocean Shores. WA, Snoqualmie Ridge (Snoqualmie), WA), McCormick Woods (Kitsap, County, WA), Mill Creek, (Mill Creek, WA), Orenco Station (Hillsboro, OR) and Riverside (Sacramento,CA)

His innovative and compelling marketing approaches for new urban communities, apartment and condominium communities have made him one of the New Home Industry’s most awarded creative directors. Al challenges the norms and the status quo of the New Home Industry, helping homebuilders market and communicate with passion and credibility.

Al digs deep to understand the needs of his clients, working with the design, development and marketing teams to help them tell a compelling story that will connect with prospective buyers.

He provides hands-on creative direction and supervision of graphic design, sales office design, signage programs, model home complexes,  and the creation of all marketing materials.

Al is also an accomplished advertising copywriter with an extensive portfolio of websites and Social media, video, television, radio, print and collateral work.

Active in The New Home Industry

  • Founding Member: The New Home Council
  • Member, Master Builders Association of King and Snohomish Counties
  • Member, Master Builders of King and Snohomish Counties
  • National Association of Home Builders
  • Judge, The Nationals Awards
  • Judge, No-Cal Awards
  • Judge, The So-Cal Awards
  • Judge, San Diego Icon Awards

Winner of over 300 local and national awards for marketing tools and campaigns for the New Home Industry

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