Results Driven Marketing

I'm interested in

News & Insights

Fusion Blog

Blog Post
THE WHO, WHAT, WHEN AND WHERE OF THOSE PESKY GEN “wh”Ys
It’s kind of fun when a Portland commercial developer opens our eyes to insights into the new home market. Portland’s Vanessa Sturgeon, President of TMC Development, shared some of her thoughts in today’s Portland Business Journal. It’s particularly fun for me, as I have been spreading this message for the last ten years… at least. The core message is “pay attention to the Millennial Generation – Gen Y – these are going to be your primary buyers for many, many years to come.” Vanessa Sturgeon points out that many Gen Y’s are renting now… not because they are “slackers” but…Read More
Blog Post
The MPC! It’s Back – and Better Than Ever
Recently IDEAS magazine, published by the National Association of Home Builders, featured an article on the return of the Master Planned Community. Here’s a link. I got excited reading about the possibilities. While Western Washington has not seen the kind of MPC development Southern California has, often the results here have been very encouraging. Back in 2002 and 2003, when my Fusion team helped introduce Issaquah Highlands Phase Two, the results were nothing short of spectacular. With a team of great home builders and an inspired developer, home sales hit nearly 600 in one year. This one community sales volume…Read More
Blog Post
Brothers and Sisters
Around 2006, I as was judging the SoCal Awards and was struck by some new product created by The New Home Company. The New Home Company was truly “new” at the time, as a collaboration of talent from a recession-beaten, long-time SoCal builder came together under a new banner. What I loved about their product was the way they were always innovating to reach out to new markets. Southern California always has attracted immigrants from all over the world, so it was not unusual for the local builders to design homes with cultural sensitivities at the forefront. My favorite neighborhood…Read More
Blog Post
Bubble Trouble? Or Inflate Gate?
Those of us in the New Home industry who survived (or didn’t) the housing crash of 2007 remain a bit testy on the subject of “housing bubbles”. A “bubble” is an over inflated market characterized by the specter of an imminent burst. In fact, if there is not impending burst, there can be no bubble. What has some people on edge in the Seattle market these days is the “hot” residential market. Both for-sale and for-rent markets are doing very well and some people think, "What goes up, must come down”. Another factor blowing up the bubble theory is that…Read More
Blog Post
The Philosophy of Naming
WHO BROUGHT THEIR MAGIC NAMING WAND TO THE MEETING? There are those communities or buildings that just seem to name themselves. Often there is a landscape feature, a historic element or obvious cue that comes from the site. (Spend some time on the land. Let it speak to you!) Those are happy days. There are other communities where it is not so easy to come up with the right name and brand. Recently we went ‘round and ‘round on a naming because I was pretty sure we had too many good choices, and we had team members vested in their…Read More
Blog Post
How to Make a Winning First Impression
The Fusion crew holding up the hardware, joined, in white, by the wonderful Cynthia Higgins, interior designer of the winning Oyhuy Bay model home and merchandiser for the winning Oyhut Bay Welcome Center. WINNERS: 2015 TRIBUTE AWARDS: “BEST SALES OFFICE.” The Fusion team creates marketing magic for real estate. Our team of branders, designers and strategists knows what it takes to tell the story of a community, a home or an apartment. And we tell that story in a way that makes your prospect fall in love with what you’ve created Recently our team helped with…Read More
Blog Post
How to Make a Winning First Impression
The Fusion crew holding up the hardware, joined, in white, by the wonderful Cynthia Higgins, interior designer of the winning Oyhuy Bay model home and merchandiser for the winning Oyhut Bay Welcome Center. WINNERS: 2015 TRIBUTE AWARDS: “BEST SALES OFFICE.” The Fusion team creates marketing magic for real estate. Our team of branders, designers and strategists knows what it takes to tell the story of a community, a home or an apartment. And we tell that story in a way that makes your prospect fall in love with what you’ve created Recently our team helped with…Read More
Blog Post
Adaptive Reuse Meets the Locavore
Red on Salmon is a Portland, Oregon adaptive reuse intended to streamline the start-up of farm-to-table food manufacturers It’s great to see progress that also recognizes history. Portland, Oregon’s Ecotrust is responding to the farm-to-table trend by creating a space where food related business can start and grow. The Redd on Salmon Street is a new two-block campus at the center of Portland designed to encourage young food businesses. It puts them close to both the regions agriculture and the transportation networks. By putting the infrastructure in place, and sharing it across multiple users, the “start-up”…Read More

« Previous 1 … 3 4 5 6 7 … 11 Next »