Fusion Archives
Industry News & Insights
- Blog Post Jul 1, 2010
The Get Rich Quick Gene
As Published in The Seattle Times/ New Homes Saturday by Al Doyle “Get Rich Quick.” It’s a topic that sells books, videos, lectures and seminars. I guess the people to teach us how to get rich quick are actually the ones who do get rich off us. Recently a favorite cocktail party conversation has centered around making a killing by…Read More - Blog Post Jun 1, 2010
Confessions of an Old Home Junkie and What Cured Me
I woke up one morning realizing I was an old home junkie. You know the type. We feel the irresistible pull as we drive through the neighborhoods around Puget Sound. Old homes seem to jump out and call our name, offering up the plea: “fix me, save me”! It’s all very seductive and I fell for them all. The bungalows,…Read More - Blog Post Apr 23, 2010
Master Builders Party Like it's Two Thousand Five
I just received a glossy, full color 44-page "President's Report" from the Master Builders Association of King and Snohomish Counties. I wonder if these guys have gotten the memo. Their members are hurting. The New Home Industry is under siege! I'm more optimistic than the next guy about good things lying ahead, but right now, I have to wonder why…Read More - Blog Post Apr 15, 2010
Facebook is Not Free
“Facebook is Free." So is Twitter, your Blog and those incessant email blasts we send and receive. That “Free” thing is quite far from the truth, actually! Access to these services may be at no-charge, but using them correctly and effectively is far from free. That is a good thing. The typical consumer does not value FREE. We are attracted…Read More - Blog Post Nov 5, 2009
Your 2nd Chance to Score a 1st Time Buyer Tax Credit
Hot off the presses: the Senate offered final approval last night, the House of Representatives chimed in this afternoon. Legislation passed containing an extension and expansion of the homebuyer tax credit. President Obama should sign by tomorrow (November 6). If you have any interest in the new home market, helping people and the economy recover, or just plan have a…Read More - Blog Post Sep 2, 2009
The Hidden Motivator Behind Most Luxury Sales
A theory… Embedded in human nature is the need for approval. People are often motivated by the deep-seated pyschologic need to be liked and respected.We are conscious of our place in the social order of family, work and the world at large. This hidden motivator often deeply drives our behaviors. What kind of car we drive makes a statement about…Read More - Blog Post Jul 2, 2009
Is it Time to Push Your Reset Button?
We may be living in one of the greatest eras of opportunity in recent history. It may look grim right now, and we have fond memories of the early 2000s, when sometimes all it took to win was just to show up. But the good news is the current economy presents an opportunity to rethink and reinvent our industry. If…Read More - Blog Post Jun 19, 2009
Builder Magazine Weighs In On Nation's Top Housing Markets
As this year's PCBC conference wound down and the the winners headed home clutching their hard -earned Gold Nugget awards, Builder Magazine went live with a review of the nation's top 15 new home markets. It's a real eye-opener. They also amuse (or depress) us with their review of the 15 top losers. It was very interesting to see where…Read More