Experts say that Millennials “are unlike any other youths in living memory: More numerous, more affluent, better educated and more ethnically diverse than those who came before.” Those words came from William Strauss and Neil Howe, social scientists who coined the term “millennial” in their book Millennials and the Pop Culture (LifeCourse Associates, March ’06).
I took this quote directly from a blog post by Kelly Noble, Campbell Homes in Colorado Springs, Colorado. She’s a lot closer in age to the Millennial Generation, which, by the way is nearly 20 million people larger than the Baby Boom generation. If you’re designing, building, marketing or selling new homes, listen to this generation as if your future depends on it. I’ll add my 2¢ on the subject over the coming year, but let’s get the discussion fired up right now.
What do the millennials want from life, from love, and from NEW HOMES?
PS: Kelly’s Facebook presence for Campbell Homes rocks. Great broker relations tool! Check it out.