Fusion Archives
copywriting
-
Blog Post Dec 3, 2018Truth #1: Yes, People Read the Copy
"No one reads the copy!" This is a favorite trope of lazy creatives. They are convinced that a catchy headline and stunning image is all one needs for a good ad. The truth is that there is no substitute for a convincing story. Every culture since Adam has brought forward a culture based on storytelling. We listen closely to story…Read More -
Blog Post Aug 14, 2018The Five Myths of Modern Advertising
MYTH #1: Google is On My Side Any of us who are responsible for getting exposure for our clients has become quite familiar with Google these days. All the many dozen websites we create each year are “optimized” with the right words and phrases, so those searching Google can find our clients. Content of ads, websites and Social Media…Read More