Fusion Archives
social-media
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project Nov 14, 2017Welcoming Our New Neighbors
When Your Industry Has Been Very Good to You, It’s Fitting to Give Back. Our clients and friends in the new home and apartment industry have always modeled the importance of giving back. That’s why Fusion takes on pro-bono projects throughout the year. Our most recent is creating the branding, media and fundraising campaigns for…Read More -
Blog Post Jul 12, 2017The Future of Real Estate Marketing: Part #1 - Being Everywhere At Once
The Fine Art of Being Everywhere At Once Back in the day, the tool most properties relied on was signage. A good sign would capture the eye and attention of anyone walking or driving by. If your phone number type was big enough to read from a car, you were golden. If your sign had a photo that flattered the…Read More -
Blog Post Apr 23, 2010Master Builders Party Like it's Two Thousand Five
I just received a glossy, full color 44-page "President's Report" from the Master Builders Association of King and Snohomish Counties. I wonder if these guys have gotten the memo. Their members are hurting. The New Home Industry is under siege! I'm more optimistic than the next guy about good things lying ahead, but right now, I have to wonder why…Read More -
Blog Post May 5, 2009Facebook and the Art of New Home Sales
Social Media in the Workplace One of the perennial questions for large companies these days is what to do with the emerging Social Media phenomenon.With the advent of Web 2.0, larger IT departments have placed some very strict limitations on the access their employees have to outside Internet sites.Being strong proponent of hiring adults, and then treating them like adults,…Read More -
Blog Post May 4, 2009Toast the Future
One of our Fusionhappens, Bruce Woodstrom, was catching up with long time pals, Susan and Al Sipe. Bruce has this thing for the Zig Zag, a quiet and venerated bar between Seattle’s Pike Place Market and the waterfront. Also home to Murray, Seattle’s favorite bartender. Recently, Susan has been asking a lot of questions about Social Marketing. She’s responsible for…Read More -
Blog Post Apr 21, 2009Twitter is the New "WHAT?"
Most of us love metaphors. They are a tool to help us understand our world better by linking new and complex ideas to something much more familiar to us. When Steve Jobs introduced the Macintosh computer in 1984, his team deftly built the interface around our very familiar desktop, complete with file folders, documents, adding machine keypads and more. It…Read More -
Blog Post Mar 11, 2009Here's a Must Read!
We've been sending copies of Groundswell to our clients now for about two months. What's been happening in the new home industry is a large burst of interest in what people are calling "Social Media" or "Networking" sites. Groundswell is such a good starting point for discussions around this topic because Groundswell provides an overview of a change of behavior…Read More - Blog Post Feb 24, 2009
Be Careful What You Ask For
If you want to connect with people, find out what they are passionate about. About 5 p.m. yesterday as I headed to the ferry boat for my ride home, I “tweeted” a simple question, which also updated by Facebook status: “OK Seattle: the question is Dick's Deluxe? Or, In and Out Burger?” By dinner time, I had over a dozen…Read More