Fusion Archives
storytelling
- Blog Post Dec 3, 2018
Truth #1: Yes, People Read the Copy
"No one reads the copy!" This is a favorite trope of lazy creatives. They are convinced that a catchy headline and stunning image is all one needs for a good ad. The truth is that there is no substitute for a convincing story. Every culture since Adam has brought forward a culture based on storytelling. We listen closely to story…Read More - project Nov 27, 2018
Flying High!
Betsy's Biscuit Bomber The Fusion creative team was flying high when asked to create branding and some tools for a fund raising campaign. The volunteer airplane restoration team wants to take "Betsy" to new heights, including a visit to the same Normandy beaches where planes like her flew over during WWII. Bombs away! Created for…Read More - Blog Post May 9, 2018
The Myth of Metrics Over Message
Metrics have taken on a life of their own. With the migration in media from print, broadcast and billboards to the digital realm, the ability to trace where we “touched” our potential market has become a weird fascination. And, perhaps, an unwholesome one at that. No one was more excited than I when I learned the potential of both targeting…Read More - Blog Post Nov 9, 2017
What’s Your Story?
The other day, someone we were getting to know asked us “what’s your creative superpower”? Creative people are notorious for rarely getting around to promoting themselves. We think, by and large, that’s a good thing, as long as we are busy helping our clients connect with their customers. The other day, someone we were getting to know asked us “what’s your…Read More - project Jun 11, 2016
Oyhut Bay, A Seaside Village
Reaching Out: Intentional Inclusion Oyhut Bay is a new Traditional Neighborhood Design resort community in the established vacation town of Ocean Shores, Washington. Ocean Shores has an established retail and hospitality community, an insular business community, and a great deal of “skepticism” for anything “new” or from the “outside”. We knew that much of our marketing success in the first…Read More