Fusion Archives
websites
- Blog Post Aug 8, 2017
The Future of Real Estate Marketing: Part #2 - The 8 AM Website
The Number One marketing tool for Home Builders and Apartment owners today is their website. But it’s not just one website. It’s ONE site designed for MANY moods. It’s part of today’s marketing need to be everywhere at once. First, I want to deal with the 8 AM Saturday Morning website. This is the one for your prospects who are…Read More - Blog Post Jul 12, 2017
The Future of Real Estate Marketing: Part #1 - Being Everywhere At Once
The Fine Art of Being Everywhere At Once Back in the day, the tool most properties relied on was signage. A good sign would capture the eye and attention of anyone walking or driving by. If your phone number type was big enough to read from a car, you were golden. If your sign had a photo that flattered the…Read More - Blog Post May 18, 2017
Turn Up the Heat!
As we do with all new home websites, we carefully monitored visitor patterns and comments for the first few weeks. The community of Summerwell is quite unusual, featuring sixteen $2+ million architect designed homes in Seattle's Mercer Island suburb. We quickly found a great way to increase both time spent, and pages viewed. The tricky tool we used was animated…Read More - Blog Post Jan 17, 2017
Shut The Front Door: Surprises About Cross Cultural Buyers
Cross Cultural buyers can be tricky. In a recent issue of Builder Magazine, correspondent Jennifer Goodman related how home buyers from other countries sometimes don't shut the sales office front door when they enter, which can catch the sales personnel off guard. There's a lot to think about when dealing with home shoppers from non-US cultures. Open more doors.…Read More - Blog Post Dec 1, 2016
2016 TRIBUTE AWARD WINNERS
Meet the Superstars of the New Home Industry! We love the new home industry and the Tribute Award Winners who worked so hard to make it one of the best ever. As one of the founding members of the New Home Council, we have worked hard to make the competition meaningful for the 2016 Tribute Award Winners. Here's our toast…Read More - project Sep 26, 2016
LIV in the Sweet Spot Between Bellevue & Redmond
LIV is one of the most successful apartment launches in the Northwest. This four-building community, located in the “sweet spot” between Bellevue and Redmond, started with a solid branding package quickly rolled-out a full-scale lease-up blitz. The idea of “if you build it they…Read More - project Jun 11, 2016
Oyhut Bay, A Seaside Village
Reaching Out: Intentional Inclusion Oyhut Bay is a new Traditional Neighborhood Design resort community in the established vacation town of Ocean Shores, Washington. Ocean Shores has an established retail and hospitality community, an insular business community, and a great deal of “skepticism” for anything “new” or from the “outside”. We knew that much of our marketing success in the first…Read More - Blog Post May 11, 2016
FUSION TEAM LAUNCHES FOUNDRY— WEBSITE CREATION FOR HOMEBUILDERS
NO MORE EXCUSES! IT’S TIME TO UPGRADE YOUR WEB PRESENCE. According to the National Association of Realtors®, over 94% of millennials, and 84% of baby boomers first shop for their new homes on the Internet. Clearly, this points to the need for homebuilders to have a high-performing website is more important now than ever. That is why Today, Fusion is…Read More