We have been working with Fusion for five years and have truly enjoyed our relationship. They have an ability to take every project and put their twist on it—coming up with innovative ideas and delivering on every level. They are attentive to the client and really make you feel like they are part of your team. Whether designing a website, doing a naming study or laying out signage design, Fusionhappens gives 100%. I look forward to continuing this partnership in the years to come! –Tracy Atkinson, Director of Global Marketing, Goodman Real Estate
Al Doyle is a writer, strategist, creative director and markering director specializing in marketing and sales of large-scale residential communities,mixed-use master plans, resort communities, sustainable development and apartment communities.
Over the past decades, Al’s team contributed to the branding and marketing for a number successful homebuilding companies, including Bennett Homes, The Burnsteads, Northward, SDC, Oakpoite, Rudd, Legacy Homes and many others.
Branding and Marketing
In the last few years, Al’s Fusion team has done the branding and markeing for over 35 new apartment communities in several states, as well as participated in the re-branding of client acquired properties.
Large Master Planned Community projects have included Issaquah Highland (Issaaquah, WA), Oyhut Bay (Ocean Shores. WA, Snoqualmie Ridge (Snoqualmie), WA), McCormick Woods (Kitsap, County, WA), Mill Creek, (Mill Creek, WA), Orenco Station (Hillsboro, OR) and Riverside (Sacramento,CA)
His innovative and compelling marketing approaches for new urban communities, apartment and condominium communities has made him one of the New Home Industry’s most awarded creative directors. Al challenges the norms and the status quo of the New Home Industry, helping homebuilders market and communicate with passion and credibility.
Al digs deep to understand the needs of his clients, working with the design, development and marketing teams to help them tell a compelling story that will connect with prospective buyers.
He provides hands-on creative direction and supervision of graphic design, sales office design, signage programs, model home complexes, and the creation of all marketing materials.
Al is also an accomplished advertising copywriter with an extensive portfolio of websites and Social media, video, television, radio, print and collateral work.
Active in The New Home Industry
- Founding Member: The New Home Council
- Member, Master Builders Association of King and Snohomish Counties
- Member, Master Builders of King and Snohomish Counties
- National Association of Home Builders
- Judge, The Nationals Awards
- Judge, No-Cal Awards
- Judge, The So-Cal Awards
- Judge, San Diego Icon Awards
Winner of over 300 local and national awards for marketing tools and campaigns for the New Home Industry