This entry is part 1 of 5 in the series The Five Truths of Modern Advertising

“No one reads the copy!” This is a favorite trope of lazy creatives. They are convinced that a catchy headline and stunning image is all one needs for a good ad. The truth is that there is no substitute for a convincing story. Every culture since Adam has brought forward a culture based on story telling.

We listen closely to story for cues. “Will this product or service solve my problem?” “Will this make me feel better?” Will this make me look taller?”

If you want better results from your Social Media, Direct Mail, Print or Broadcast, put the experience story tellers at Fusion to work for you.

We create happy endings!

Continue Reading from this SeriesTruth #2: A Picture is Worth a Thousand Words →