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Blog Post
Crisis as a Creative Force at The Tribute Awards
When the bottom fell out of the economy, and especially the housing markets around 2006 and 2007, there was a lot of gloom and doom among the marketing segment of the industry. Sales were hitting bottom. Attitudes and enthusiasm were headed the same direction. Out of this storm a handful of leaders* rose to the challenge by creating The New Home Council, a volunteer organization with the sole goal of providing real and moral support to the men and women who marketed and sold our new homes in the Puget Sound region. A record crowd enjoys…Read More
Blog Post
What’s Your Story?
The other day, someone we were getting to know asked us “what’s your creative superpower”? Creative people are notorious for rarely getting around to promoting themselves. We think, by and large, that’s a good thing, as long as we are busy helping our clients connect with their customers. The other day, someone we were getting to know asked us “what’s your creative superpower”? Our first response was “we listen.” Over the years, life has taught us that one can learn much more from listening than talking. And when we listen to our clients, we are honing in on that universal element that connects…Read More
Blog Post
The Future of Real Estate Marketing: Part #5 - The Internet Will Disrupt Your Sales Process!
This month, one of the nation’s major homebuilding companies, Wade Jurney Homes, active in over 200 communities, is allowing buyers to choose their home plan, community, lot, and options on-line, as well as commit to the purchase with a click of their mouse. If this scares the bejeebers out of you, read all about it here in this recent article in Builder Online. (Read their article here.) Some say it’s coming. We say it’s here. The online shopping trend has been disrupting many industries and has already changed new home marketing tactics we believe, for the better. We discuss that…Read More
Blog Post
The Future of Real Estate Marketing: Part #4 - The Housing Market is Going to the Dogs
"…furry family members are driving home-buying decisions," "Millennials have strong bonds with their dogs, so it makes sense that their furry family members are driving home-buying decisions," said Dorinda Smith, SunTrust Mortgage President and CEO. "For those with dogs, renting can be more expensive and a hassle; home ownership takes some of the stress off by providing a better living situation." The housing marketing, along with our workplaces and coffee shops, are Going to the Dogs! Man (and Woman’s) Best Friend is fast becoming the deciding factor in so many of our purchase decisions these days. For most Millennial couples, dogs…Read More
Blog Post
The Future of Real Estate Marketing: Part #3 - The 10 PM Website
It’s been a long weekend. Our home shopping couple has covered a lot of ground. They’ve seen some princely products, and they’ve also kissed some frogs. The good news is they LOVED your home and your sales staff hit a home run! They liked it so much, they signed something or other and left a big fat deposit check. Now they’re home; it’s Sunday evening, they need to call their best friends and maybe even the parents. What are they going to tell them? What did they do? Did they make a good choice? So here they are in their…Read More
Blog Post
The Future of Real Estate Marketing: Part #2 - The 8 AM Website
The Number One marketing tool for Home Builders and Apartment owners today is their website. But it’s not just one website. It’s ONE site designed for MANY moods. It’s part of today’s marketing need to be everywhere at once. First, I want to deal with the 8 AM Saturday Morning website. This is the one for your prospects who are in the search phase of the buying process. They are up early, eager and they are ready to get on the road to SEE MODEL HOMES! LOTS OF MODEL HOMES! Is your website working for them? These folks aren't at…Read More
Blog Post
The Future of Real Estate Marketing: Part #1 - Being Everywhere At Once
The Fine Art of Being Everywhere At Once Back in the day, the tool most properties relied on was signage. A good sign would capture the eye and attention of anyone walking or driving by. If your phone number type was big enough to read from a car, you were golden. If your sign had a photo that flattered the listing agent, all the better. Today, a good sign is still critical, and indulging the listing agent will never go out of fashion. However, we no longer count on drive-bys. Our new home and commercial buyers usually start their searches…Read More
Blog Post
Turn Up the Heat!
As we do with all new home websites, we carefully monitored visitor patterns and comments for the first few weeks. The community of Summerwell is quite unusual, featuring sixteen $2+ million architect designed homes in Seattle's Mercer Island suburb. We quickly found a great way to increase both time spent, and pages viewed. The tricky tool we used was animated photos that draw attention to a couple of the homes' appealing features. We often find this kind of visual disruption can be quite compelling when compared to static images. We added flickering flames to the cozy fireplace and running water…Read More

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