Fusion Archives
Home Builder Marketing
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Blog Post Jan 31, 2017How Homebuilders Can Rock The Boat, Without Sinking The Ship
Lennar CEO Stuart Miller spends a dozen minutes sharing with fellow homebuilders his belief that “Success is the enemy of innovation” and explaining how he is managing change at one of American’s most successful homebuilding companies. He tells us, “You need to get to the future first,” meaning before your buyers and before your competitors. What are you doing today…Read More -
Blog Post Oct 3, 2016Farm-To-Table: Is This The Land Planning Paradigm We've Been Waiting For?
It's refreshing to discover that I'm not the only one hooked on the idea of a Farm-to-Table Community. A few weeks ago, I noted The Culinary Cottages on the Baja Peninsula won a 2016 Gold Nugget Award, and today I want to tell you about The New Home Company's community The Cannery in Northern California. Builder Magazine just featured The…Read More -
Blog Post May 11, 2016FUSION TEAM LAUNCHES FOUNDRY— WEBSITE CREATION FOR HOMEBUILDERS
NO MORE EXCUSES! IT’S TIME TO UPGRADE YOUR WEB PRESENCE. According to the National Association of Realtors®, over 94% of millennials, and 84% of baby boomers first shop for their new homes on the Internet. Clearly, this points to the need for homebuilders to have a high-performing website is more important now than ever. That is why Today, Fusion is…Read More - What Others Are Saying Oct 2, 2015Collaborate is a great word for Fusion because they are all about making the client part of the team to achieve the best result. Great graphics, inspired storytelling, precise execution…
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project Apr 26, 2015Selling the Urban Lifestyle
Fusion has had great marketing success across a wide range of product types and buyer profiles. From professional singles and couples seeking single family homes, to the urban hipster and city workforce looking for great for lease properties, to families looking for a second home, our branding and marketing executions have given our developer clients a strong competitive advantage. [images…Read More -
logo - Blog Post May 19, 2012
Who Dunnit?
https://youtu.be/uYTH_Yce1HY I’m moving. Getting prepared is kind of a pain. Packing means digging through some family history. Last night I took a trip down memory lane. Memory lane is a place where I advise one to be very cautious. It’s fraught with detours and lots of baggage you thought you’d rid yourself of years ago. I did have one or…Read More - Blog Post Aug 1, 2010
What is the Best Time to Buy A New Home?
As Published in The Seattle Times/ New Homes Saturday by Al Doyle I bought my first home at age 18. I needed to get the loan co-signed, most of my friends laughed at me, but this was without a doubt one of the best moves of my life. Today, some 40+ years later, I’m renting for the first time in…Read More