Fusion Archives
Industry News & Insights
- Blog Post Jan 3, 2018
Why Do Predictions of the Booming New Home Market Scare the Daylights Out of Me?
Builder Magazine recently published an overview of the new home market for the next several years. (Read it here.) It's factual, reasonable and actually should put us all at ease and encourage new investment and innovation. But some of us still have shaky, quakey memories of 1990 and 2007, both nationally, and particularly in the Salish Sea region, where we…Read More - Blog Post Nov 16, 2017
Crisis as a Creative Force at The Tribute Awards
When the bottom fell out of the economy, and especially the housing markets around 2006 and 2007, there was a lot of gloom and doom among the marketing segment of the industry. Sales were hitting bottom. Attitudes and enthusiasm were headed the same direction. Out of this storm a handful of leaders* rose to the challenge by creating The New…Read More - Blog Post Nov 9, 2017
What’s Your Story?
The other day, someone we were getting to know asked us “what’s your creative superpower”? Creative people are notorious for rarely getting around to promoting themselves. We think, by and large, that’s a good thing, as long as we are busy helping our clients connect with their customers. The other day, someone we were getting to know asked us “what’s your…Read More - Blog Post Sep 20, 2017
The Future of Real Estate Marketing: Part #5 - The Internet Will Disrupt Your Sales Process!
This month, one of the nation’s major homebuilding companies, Wade Jurney Homes, active in over 200 communities, is allowing buyers to choose their home plan, community, lot, and options on-line, as well as commit to the purchase with a click of their mouse. If this scares the bejeebers out of you, read all about it here in this recent article…Read More - Blog Post Aug 28, 2017
The Future of Real Estate Marketing: Part #4 - The Housing Market is Going to the Dogs
"…furry family members are driving home-buying decisions," "Millennials have strong bonds with their dogs, so it makes sense that their furry family members are driving home-buying decisions," said Dorinda Smith, SunTrust Mortgage President and CEO. "For those with dogs, renting can be more expensive and a hassle; home ownership takes some of the stress off by providing a better living situation."…Read More - Blog Post Aug 15, 2017
The Future of Real Estate Marketing: Part #3 - The 10 PM Website
It’s been a long weekend. Our home shopping couple has covered a lot of ground. They’ve seen some princely products, and they’ve also kissed some frogs. The good news is they LOVED your home and your sales staff hit a home run! They liked it so much, they signed something or other and left a big fat deposit check. Now…Read More - Blog Post Aug 8, 2017
The Future of Real Estate Marketing: Part #2 - The 8 AM Website
The Number One marketing tool for Home Builders and Apartment owners today is their website. But it’s not just one website. It’s ONE site designed for MANY moods. It’s part of today’s marketing need to be everywhere at once. First, I want to deal with the 8 AM Saturday Morning website. This is the one for your prospects who are…Read More - Blog Post Jul 12, 2017
The Future of Real Estate Marketing: Part #1 - Being Everywhere At Once
The Fine Art of Being Everywhere At Once Back in the day, the tool most properties relied on was signage. A good sign would capture the eye and attention of anyone walking or driving by. If your phone number type was big enough to read from a car, you were golden. If your sign had a photo that flattered the…Read More