Fusion Archives
Industry News & Insights
- Blog Post Jan 27, 2016
Brothers and Sisters
Around 2006, I as was judging the SoCal Awards and was struck by some new product created by The New Home Company. The New Home Company was truly “new” at the time, as a collaboration of talent from a recession-beaten, long-time SoCal builder came together under a new banner. What I loved about their product was the way they were…Read More - Blog Post Jan 15, 2016
Bubble Trouble? Or Inflate Gate?
Those of us in the New Home industry who survived (or didn’t) the housing crash of 2007 remain a bit testy on the subject of “housing bubbles”. A “bubble” is an over inflated market characterized by the specter of an imminent burst. In fact, if there is not impending burst, there can be no bubble. What has some people on…Read More - Blog Post Nov 5, 2015
The Philosophy of Naming
WHO BROUGHT THEIR MAGIC NAMING WAND TO THE MEETING? There are those communities or buildings that just seem to name themselves. Often there is a landscape feature, a historic element or obvious cue that comes from the site. (Spend some time on the land. Let it speak to you!) Those are happy days. There are other communities where it is…Read More - Blog Post Nov 2, 2015
How to Make a Winning First Impression
The Fusion crew holding up the hardware, joined, in white, by the wonderful Cynthia Higgins, interior designer of the winning Oyhuy Bay model home and merchandiser for the winning Oyhut Bay Welcome Center. WINNERS: 2015 TRIBUTE AWARDS: “BEST SALES OFFICE.” The Fusion team creates marketing magic for real estate. Our team of branders, designers and strategists…Read More - Blog Post Nov 2, 2015
How to Make a Winning First Impression
The Fusion crew holding up the hardware, joined, in white, by the wonderful Cynthia Higgins, interior designer of the winning Oyhuy Bay model home and merchandiser for the winning Oyhut Bay Welcome Center. WINNERS: 2015 TRIBUTE AWARDS: “BEST SALES OFFICE.” The Fusion team creates marketing magic for real estate. Our team of branders, designers and strategists…Read More - Blog Post Sep 2, 2015
Adaptive Reuse Meets the Locavore
Red on Salmon is a Portland, Oregon adaptive reuse intended to streamline the start-up of farm-to-table food manufacturers It’s great to see progress that also recognizes history. Portland, Oregon’s Ecotrust is responding to the farm-to-table trend by creating a space where food related business can start and grow. The Redd on Salmon Street is a new…Read More - Blog Post Aug 28, 2015
Could Bellingham Become the New Ballard?
Free lending library in Bellingham, Washington's Lettered Streets neighborhood. Shocking! That's the consensus of house prices in the prime area of Ballard these days. Actual thinking there would every be a "prime" area in Ballard was beyond my conception when I was growing up there in the mid- 1960s. After 30 or 40 years of steady…Read More - Blog Post Aug 27, 2015
Monumental Mistep
WHAT NOT TO MONUMENT! "Light Farms" is one of our favorite executions of a 'sense of arrival' noted on an awards judging trip to California. I was driving through my Bainbridge Island community the other day and took a familiar turn to go past a new small subdivision about mid-Island. This development is one I have been watching with great…Read More