Fusion Archives
Industry News & Insights
- Blog Post May 13, 2009
Going For The Gold!
Come June 18th, the tension in the air in the San Francisco Convention Center will be palpable as the finalists and industry leaders await final word on who will take away this year’s Gold Nugget awards in various categories.The Gold Nugget Awards, established in 1963 and for a long time known as “Best in the West,” have gone international and…Read More - Blog Post May 5, 2009
Facebook and the Art of New Home Sales
Social Media in the Workplace One of the perennial questions for large companies these days is what to do with the emerging Social Media phenomenon.With the advent of Web 2.0, larger IT departments have placed some very strict limitations on the access their employees have to outside Internet sites.Being strong proponent of hiring adults, and then treating them like adults,…Read More - Blog Post May 4, 2009
Toast the Future
One of our Fusionhappens, Bruce Woodstrom, was catching up with long time pals, Susan and Al Sipe. Bruce has this thing for the Zig Zag, a quiet and venerated bar between Seattle’s Pike Place Market and the waterfront. Also home to Murray, Seattle’s favorite bartender. Recently, Susan has been asking a lot of questions about Social Marketing. She’s responsible for…Read More - Blog Post Apr 28, 2009
What’s Your Mental Age?
The real estate marketing world is changing at a fiber-optic space. The newest uses of technology invented yesterday are spreading like a viral video of Susan Boyle. New business models are being designed around Twitter, which itself is only a little over two years old. (I blogged earlier this week on “what” Twitter is.) Ponder for a moment these life…Read More - Blog Post Apr 21, 2009
Twitter is the New "WHAT?"
Most of us love metaphors. They are a tool to help us understand our world better by linking new and complex ideas to something much more familiar to us. When Steve Jobs introduced the Macintosh computer in 1984, his team deftly built the interface around our very familiar desktop, complete with file folders, documents, adding machine keypads and more. It…Read More - Blog Post Apr 14, 2009
What Do You Do With A Live One?
I have had my worst fears confirmed. There truly is a missing link in the evolution of new home sales.At least in the Seattle market.For my out of town readers, I’m checking up on you as you read this, so don’t get too smug…yet. New homebuilders spend tens of thousands of dollars on websites, and even more on media ads…Read More - Blog Post Apr 13, 2009
Less Square Feet, More Imagination
April 14, 2009. We love optimism, based on realism. Today we're in discussions with a group who believes in doing the right thing and doing things right. The focus is the buyer most home builders love to ignore. We believe there is a "sweet spot" in the market, and that is as well designed, green home priced for the first…Read More - Blog Post Apr 9, 2009
Beware of Technogeeks
The Social Media discussions are heating up around the new home industry as our home and community building friends continue to look for more efficient ways to reach their customers. What worries us most are the possibilities of a misstep or two with do-it-yourself approaches or non-housing techno-geeks trying to speak the nuanced language of the home shopping experience. We…Read More