Selling the Urban Lifestyle
The new shiny thing always gets all the attention. That’s what owners of legacy apartment communities found out when the West Coast market for new apartments boomed! To compete for tenants and increased rents, these buildings needed to be spruced up!
That’s where our long-time client Saltaire showed up to play! Seeing a great opportunity, the Saltaire team created systems and capabilities that allow complete renovations to existing buildings with minimum disruption to existing tenants.
Fusion extended the brand and messaging to reach this new audience and increase the line of clients waiting for Saltaire’s services.