The Post Apartment is a multi-story, view, luxury apartment building in a transitional neighborhood. The need was how do we camouflage the street level mini-storage facility that will occupy the space for five years in anticipation of the waterfront viaduct, a two-level state highway, being replaced by a tunnel. At that point, the storage will go away, making way for a full city block of high-style retail and entertainment.

The answer was simple: WINDOW DRESSING!

The Fusion creative team designed hundreds of feet of a story-telling tableau that promoted the surrounding neighborhood, Post Alley Storage, and the luxury apartments available above.

And additionally, we created a Post Alley Storage logo that fit comfortably with The Post Apartments.