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Blog Post Aug 14, 2018The Five Myths of Modern Advertising
MYTH #1: Google is On My Side Any of us who are responsible for getting exposure for our clients has become quite familiar with Google these days. All the many dozen websites we create each year are “optimized” with the right words and phrases, so those searching Google can find our clients. Content of ads, websites and Social Media…Read More -
Blog Post Apr 23, 2010Master Builders Party Like it's Two Thousand Five
I just received a glossy, full color 44-page "President's Report" from the Master Builders Association of King and Snohomish Counties. I wonder if these guys have gotten the memo. Their members are hurting. The New Home Industry is under siege! I'm more optimistic than the next guy about good things lying ahead, but right now, I have to wonder why…Read More -
Blog Post Apr 15, 2010Facebook is Not Free
“Facebook is Free." So is Twitter, your Blog and those incessant email blasts we send and receive. That “Free” thing is quite far from the truth, actually! Access to these services may be at no-charge, but using them correctly and effectively is far from free. That is a good thing. The typical consumer does not value FREE. We are attracted…Read More -
Blog Post May 5, 2009Facebook and the Art of New Home Sales
Social Media in the Workplace One of the perennial questions for large companies these days is what to do with the emerging Social Media phenomenon.With the advent of Web 2.0, larger IT departments have placed some very strict limitations on the access their employees have to outside Internet sites.Being strong proponent of hiring adults, and then treating them like adults,…Read More -
Blog Post Mar 11, 2009Here's a Must Read!
We've been sending copies of Groundswell to our clients now for about two months. What's been happening in the new home industry is a large burst of interest in what people are calling "Social Media" or "Networking" sites. Groundswell is such a good starting point for discussions around this topic because Groundswell provides an overview of a change of behavior…Read More - Blog Post Feb 24, 2009
Be Careful What You Ask For
If you want to connect with people, find out what they are passionate about. About 5 p.m. yesterday as I headed to the ferry boat for my ride home, I “tweeted” a simple question, which also updated by Facebook status: “OK Seattle: the question is Dick's Deluxe? Or, In and Out Burger?” By dinner time, I had over a dozen…Read More - Blog Post Feb 13, 2009
How Many Facebook Friends Do You Have?
Every week I’m getting a batch of new Facebook friends over 40 years old. And they are actually using this surprising new media to send notes, invitation and even photo of their kids and dogs. What does this mean for those of us marketing new homes and communities? It means the “Social Network” train has left the station and we’d…Read More