Fusion Archives
market-research
- Blog Post Jan 31, 2017
How Homebuilders Can Rock The Boat, Without Sinking The Ship
Lennar CEO Stuart Miller spends a dozen minutes sharing with fellow homebuilders his belief that “Success is the enemy of innovation” and explaining how he is managing change at one of American’s most successful homebuilding companies. He tells us, “You need to get to the future first,” meaning before your buyers and before your competitors. What are you doing today…Read More - Blog Post May 4, 2009
Toast the Future
One of our Fusionhappens, Bruce Woodstrom, was catching up with long time pals, Susan and Al Sipe. Bruce has this thing for the Zig Zag, a quiet and venerated bar between Seattle’s Pike Place Market and the waterfront. Also home to Murray, Seattle’s favorite bartender. Recently, Susan has been asking a lot of questions about Social Marketing. She’s responsible for…Read More