Fusion Archives
market-trends
- Blog Post Dec 3, 2018
Truth #1: Yes, People Read the Copy
"No one reads the copy!" This is a favorite trope of lazy creatives. They are convinced that a catchy headline and stunning image is all one needs for a good ad. The truth is that there is no substitute for a convincing story. Every culture since Adam has brought forward a culture based on storytelling. We listen closely to story…Read More - Blog Post Aug 14, 2018
The Five Myths of Modern Advertising
MYTH #1: Google is On My Side Any of us who are responsible for getting exposure for our clients has become quite familiar with Google these days. All the many dozen websites we create each year are “optimized” with the right words and phrases, so those searching Google can find our clients. Content of ads, websites and Social Media…Read More - Blog Post Sep 20, 2017
The Future of Real Estate Marketing: Part #5 - The Internet Will Disrupt Your Sales Process!
This month, one of the nation’s major homebuilding companies, Wade Jurney Homes, active in over 200 communities, is allowing buyers to choose their home plan, community, lot, and options on-line, as well as commit to the purchase with a click of their mouse. If this scares the bejeebers out of you, read all about it here in this recent article…Read More - Blog Post Feb 22, 2016
The MPC! It’s Back – and Better Than Ever
Recently IDEAS magazine, published by the National Association of Home Builders, featured an article on the return of the Master Planned Community. Here’s a link. I got excited reading about the possibilities. While Western Washington has not seen the kind of MPC development Southern California has, often the results here have been very encouraging. Back in 2002 and 2003, when…Read More - Blog Post Jan 15, 2016
Bubble Trouble? Or Inflate Gate?
Those of us in the New Home industry who survived (or didn’t) the housing crash of 2007 remain a bit testy on the subject of “housing bubbles”. A “bubble” is an over inflated market characterized by the specter of an imminent burst. In fact, if there is not impending burst, there can be no bubble. What has some people on…Read More - Blog Post Aug 28, 2015
Could Bellingham Become the New Ballard?
Free lending library in Bellingham, Washington's Lettered Streets neighborhood. Shocking! That's the consensus of house prices in the prime area of Ballard these days. Actual thinking there would every be a "prime" area in Ballard was beyond my conception when I was growing up there in the mid- 1960s. After 30 or 40 years of steady…Read More - Blog Post Aug 5, 2015
The Sky is Falling..The Sky is Falling...
Today's Seattle Times featured a story by reporter Nina Shapiro on the effects of Amazon on its hometown. Wow… it was like Chicken Little crying the "sky is falling…." Lot's of talk about traffic congestion and soaring home prices. Horrible, horrible news…. Or was it? As someone who's actively looking for a new home inside the city of Seattle, I…Read More - project Apr 26, 2015
Selling the Urban Lifestyle
Fusion has had great marketing success across a wide range of product types and buyer profiles. From professional singles and couples seeking single family homes, to the urban hipster and city workforce looking for great for lease properties, to families looking for a second home, our branding and marketing executions have given our developer clients a strong competitive advantage. [images…Read More