Fusion Archives
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Blog Post May 6, 2019Get More Attention
Most advertising is boring. It’s boring because it is written with selfish intentions. Messages are often “all about me”: why my product or service is better… how long my company has been in business… my great location… or my wonderful staff. Face it, it’s likely your customer doesn't give a rip about you. They want to know what you can…Read More -
Blog Post May 9, 2018The Myth of Metrics Over Message
Metrics have taken on a life of their own. With the migration in media from print, broadcast and billboards to the digital realm, the ability to trace where we “touched” our potential market has become a weird fascination. And, perhaps, an unwholesome one at that. No one was more excited than I when I learned the potential of both targeting…Read More