Fusion Archives
Marketing & Collateral
- Blog Post Feb 3, 2020
The Power of Positive Thinking
Are you still waiting for the “magic” to happen? Are you looking for an increase your profitability? Magic doesn’t just happen. Magic is made by ACTION. There is something most consultants and therapists warn against, and that is “Magical Thinking”. While this is a psychological term, it is very fitting for this situation. Business communication based on “what YOU want to get”…Read More - Blog Post May 6, 2019
Get More Attention
Most advertising is boring. It’s boring because it is written with selfish intentions. Messages are often “all about me”: why my product or service is better… how long my company has been in business… my great location… or my wonderful staff. Face it, it’s likely your customer doesn't give a rip about you. They want to know what you can…Read More - Blog Post Apr 2, 2019
Making the Most of Email Marketing?
One of the most overlooked assets of today’s business world is your collection of email addresses. Short form communications can be used strategically to keep your name in the top of people's minds, as well as to generate added revenue and opportunity with special offers and timely messages. Fusion can make the whole process easy, efficient and economical by creating…Read More - Blog Post Dec 3, 2018
Truth #1: Yes, People Read the Copy
"No one reads the copy!" This is a favorite trope of lazy creatives. They are convinced that a catchy headline and stunning image is all one needs for a good ad. The truth is that there is no substitute for a convincing story. Every culture since Adam has brought forward a culture based on storytelling. We listen closely to story…Read More - project Nov 27, 2018
Time for a Retrofit
The Fusion design team was selected by Retrofit Advisors to establish a new branding and communication package. The new company provides consulting to Church Denominations on creative uses for underused or surplus church properties. The creative brief included: Have fun! Appeal to church and denominational leadership.…Read More - project Nov 27, 2018
Flying High!
Betsy's Biscuit Bomber The Fusion creative team was flying high when asked to create branding and some tools for a fund raising campaign. The volunteer airplane restoration team wants to take "Betsy" to new heights, including a visit to the same Normandy beaches where planes like her flew over during WWII. Bombs away! Created for…Read More - Blog Post May 9, 2018
The Myth of Metrics Over Message
Metrics have taken on a life of their own. With the migration in media from print, broadcast and billboards to the digital realm, the ability to trace where we “touched” our potential market has become a weird fascination. And, perhaps, an unwholesome one at that. No one was more excited than I when I learned the potential of both targeting…Read More - What Others Are Saying Nov 28, 2017Public visibility and a strong marketing strategy are essential for any new nonprofit to survive. The team at Fusion has done an amazing job helping us in our early days…
— Dan SamuelsonDirector, Welcome Home