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News & Insights
May 9, 2018
The Myth of Metrics Over Message
Metrics have taken on a life of their own. With the migration in media from print, broadcast and billboards to the digital realm, the ability to trace where we “touched” our potential market has become a weird fascination. And, perhaps, an unwholesome one at that. No one was more excited than I when I learned the potential of both targeting and tracking potential customers for my clients’ Digital audience metrics were so much more rewarding than the Neilson rating and circulation audits I grew up with. Knowing which pages a visitor to my website read was intoxicating. Being able to…
Mar 20, 2018
Free Apartment & New Home Signage Mockup PSDs
Visualizing a design in the real world can be tricky. You've designed some kickass concepts for that hip new apartment signage—A-Boards, Monument Sign, Banners, etc. But if you present that 3D sign to your client as just a flat rectangle on a page, it's likely to be received poorly and feel pretty underwhelming. Presentation matters. Context matters. Don't Sell Your 3D Ideas Flat. Download and use the following to make your next signage presentation really pop. …it'll help you get those needed approvals faster.
Feb 15, 2018
Two Weeks from Start to Go-Live!
Timing is everything! When we got the call to create a website from scratch for a new client, the need was urgent. We had under two weeks, from start to go-live, to meet an important deadline for the owners. A fully-responsive website introducing the new Catalyst Building in Spokane, Washington's U-District. It will be a place where industry and academia intersect to foster innovation and collaboration. For most web producers, this timing would be impossible. For our team, it’s all in a day’s work (plus a few early mornings). But time was not…
Jan 3, 2018
Why Do Predictions of the Booming New Home Market Scare the Daylights Out of Me?
Builder Magazine recently published an overview of the new home market for the next several years. (Read it here.) It's factual, reasonable and actually should put us all at ease and encourage new investment and innovation. But some of us still have shaky, quakey memories of 1990 and 2007, both nationally, and particularly in the Salish Sea region, where we live and work. I'm going to read the article twice more and try to absorb the solid numbers backing up the industry's optimism. One of the sidenotes is the call for production innovation due to the lack of skilled construction…
Nov 20, 2017
Fusion Client Summerwell Wins "Best Website" and "Community of the Year" in the 2017 Tribute Awards
Thursday night, November 16, The Tribute Awards for 2017 spread a lot of love. Hard working sales, marketing design and construction professionals from the New Home Industry received recognition for jobs well done. Among the winners this year was our team from Fusion. Fusion's work for our smart client, Summerwell, was honored for both "BEST WEBSITE", as well as the "COMMUNITY OF THE YEAR- NEIGHBORHOOD"! Some of the website features the judges appreciated were the running water in the kitchen faucet, the twinkling flames in the fireplace, and the home page link to…
Nov 16, 2017
Crisis as a Creative Force at The Tribute Awards
When the bottom fell out of the economy, and especially the housing markets around 2006 and 2007, there was a lot of gloom and doom among the marketing segment of the industry. Sales were hitting bottom. Attitudes and enthusiasm were headed the same direction. Out of this storm a handful of leaders* rose to the challenge by creating The New Home Council, a volunteer organization with the sole goal of providing real and moral support to the men and women who marketed and sold our new homes in the Puget Sound region. A record crowd enjoys…
Nov 9, 2017
What’s Your Story?
The other day, someone we were getting to know asked us “what’s your creative superpower”? Creative people are notorious for rarely getting around to promoting themselves. We think, by and large, that’s a good thing, as long as we are busy helping our clients connect with their customers. The other day, someone we were getting to know asked us “what’s your creative superpower”? Our first response was “we listen.” Over the years, life has taught us that one can learn much more from listening than talking. And when we listen to our clients, we are honing in on that universal element that connects…
Sep 20, 2017
The Future of Real Estate Marketing: Part #5 - The Internet Will Disrupt Your Sales Process!
This month, one of the nation’s major homebuilding companies, Wade Jurney Homes, active in over 200 communities, is allowing buyers to choose their home plan, community, lot, and options on-line, as well as commit to the purchase with a click of their mouse. If this scares the bejeebers out of you, read all about it here in this recent article in Builder Online. (Read their article here.) Some say it’s coming. We say it’s here. The online shopping trend has been disrupting many industries and has already changed new home marketing tactics we believe, for the better. We discuss that…