Fusion Archives
New Home Marketing
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Blog Post May 18, 2017Turn Up the Heat!
As we do with all new home websites, we carefully monitored visitor patterns and comments for the first few weeks. The community of Summerwell is quite unusual, featuring sixteen $2+ million architect designed homes in Seattle's Mercer Island suburb. We quickly found a great way to increase both time spent, and pages viewed. The tricky tool we used was animated…Read More -
Blog Post Jan 17, 2017Shut The Front Door: Surprises About Cross Cultural Buyers
Cross Cultural buyers can be tricky. In a recent issue of Builder Magazine, correspondent Jennifer Goodman related how home buyers from other countries sometimes don't shut the sales office front door when they enter, which can catch the sales personnel off guard. There's a lot to think about when dealing with home shoppers from non-US cultures. Open more doors.…Read More -
Blog Post Jan 6, 2017Fusionhappens, LLC & Vortex Managers: A New Partnership to Better Serve the New Home and Destination Industries
Synergy (Two are Greater Than One) Synergy represents the magic when the combined effect of a combination is greater than the sum of their separate effects. Fusion is what happens when differing elements come together to create something remarkable. Synergy has always been one of Fusion's favorite concepts. Over the past several months, the teams of Fusionhappens, LLC and Vortex…Read More -
Blog Post Oct 3, 2016Farm-To-Table: Is This The Land Planning Paradigm We've Been Waiting For?
It's refreshing to discover that I'm not the only one hooked on the idea of a Farm-to-Table Community. A few weeks ago, I noted The Culinary Cottages on the Baja Peninsula won a 2016 Gold Nugget Award, and today I want to tell you about The New Home Company's community The Cannery in Northern California. Builder Magazine just featured The…Read More -
project Jun 11, 2016Oyhut Bay, A Seaside Village
Reaching Out: Intentional Inclusion Oyhut Bay is a new Traditional Neighborhood Design resort community in the established vacation town of Ocean Shores, Washington. Ocean Shores has an established retail and hospitality community, an insular business community, and a great deal of “skepticism” for anything “new” or from the “outside”. We knew that much of our marketing success in the first…Read More - What Others Are Saying May 3, 2016Fusion doesn’t seem to stop until they get it right for the client. For example, they were persistent and patient in working towards the name for our development project. They…
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project Feb 13, 2016A Thriving Sales Office = Listening First + Talking Second
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