Fusion | Be Careful What You Ask For

Be Careful What You Ask For February 24, 2009 | By Al Doyle

General Posts Facebook, real estate, seattle, social network

If you want to connect with people, find out what they are passionate about.  About 5 p.m. yesterday as I headed to the ferry boat for my ride home, I “tweeted” a simple question, which also updated by Facebook status:

 “OK Seattle: the question is Dick’s Deluxe? Or, In and Out Burger?”

 By dinner time, I had over a dozen responses!  Clearly, my friends are passionate about their burgers! If you’re selling new homes, condos, (or anything for that matter), discover your customer’s passions, show some interest and then get out of the way.   By the way, marketing relationships of this type are only available two ways: in-person and through Social Networking media.  People can’t talk back to a magazine ad, radio spot or TV commercial.

 PS: The Results:  54% Dicks Deluxe; 46% In and Out Burger with several shout-outs by our California friends for “Animal Style”