Fusion Archives
Industry News & Insights
- Blog Post Apr 9, 2009
Do The Boomer Builders Know What Their Kids Want?
Experts say that Millennials "are unlike any other youths in living memory: More numerous, more affluent, better educated and more ethnically diverse than those who came before." Those words came from William Strauss and Neil Howe, social scientists who coined the term "millennial" in their book Millennials and the Pop Culture (LifeCourse Associates, March '06). I took this quote directly…Read More - Blog Post Apr 8, 2009
Is Big Better? Today There’s a New #1!
Below are links of some of the best articles on this news: Bloomberg Chicago Tribune PR Newswire Number Four ranked Pulte just pulled off a stock swap netting for itself #3 ranked Centex to become the new #1, overtaking long-time leader D. R. Horton who slipped to the new #2.Last year, Pulte and Centex combined closed 39,000 sales.To put it…Read More - Blog Post Mar 20, 2009
The Google Tax
The FREE Internet! Like FREE Tibet, it's been a battle cry as well as the subject of a decade of discussion as competing forces promote the polar opposite concepts of a global free and open exchange of information vs. how to monetize the web. As dazzled as any of us have been by the immense power of Google and its…Read More - Blog Post Mar 19, 2009
Twitter Updates for 2009-03-19
Tonite I'm about to bask in the brilliance of a NEXTGEN leader in non-profit fundraising. Bet I learn something. http://tinyurl.com/d7qdvx #Read More - Blog Post Mar 16, 2009
Twitter Updates for 2009-03-16
"Hope is not a strategy" sums up some very good advice from three top names in the development biz. Read more @ http://tinyurl.com/5qjm82 #Read More - Blog Post Mar 15, 2009
St Patty's Week
Enjoyed a pint at the Owl and Thistle (pre St. Patty's Day) with our Fusionhappens' friend Teresa Kenney. She's one of the sharpest journalists in the market and a frequent collaborator. We agreed that there is a swell of activity in the Social Media arena that can be good communications channel for saavy new home markets. We are also amazed…Read More - Blog Post Mar 13, 2009
In The Market for a New Dog?
Bruce, Diana, Carleigh and I are in another session today with another of our Social Media team members. We love these brainstorming sessions as Fusionhappens continues to focus our attention on turning the Social Media and online social networking phenomenon into leads and sales for our friends who sell new homes. We have to put out a word of caution. …Read More - Blog Post Mar 11, 2009
Here's a Must Read!
We've been sending copies of Groundswell to our clients now for about two months. What's been happening in the new home industry is a large burst of interest in what people are calling "Social Media" or "Networking" sites. Groundswell is such a good starting point for discussions around this topic because Groundswell provides an overview of a change of behavior…Read More