This month, one of the nation’s major homebuilding companies, Wade Jurney Homes, active in over 200 communities, is allowing buyers to choose their home plan, community, lot, and options on-line, as well as commit to the purchase with a click of their mouse. If this scares the bejeebers out of you, read all about it here in this recent article in Builder Online. (Read their article here.)

Some say it’s coming. We say it’s here.

The online shopping trend has been disrupting many industries and has already changed new home marketing tactics we believe, for the better. We discuss that in an earlier installment of this series, Part #3 – The 10 pm Website.

The online process will, in time, make homebuyers more knowledgeable and, believe it or not, they will become much more connected with your homebuilding process. A smarter homebuyer will better understand your needs as a homebuilder and they will become more reasonable with their expectations.

If you’re involved in the new home sales process, we predict that your job is safe. Your expertise will still be critical, but your job will look a lot different in the next few years.