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Truth #2: A Picture is Worth a Thousand Words

  • Truth #1: Yes, People Read the Copy
  • Truth #2: A Picture is Worth a Thousand Words
  • Truth #3: Truth in Advertising is Not an Oxymoron
  • Truth #4: Anti-Social Media: Is it only For Teens?
  • Truth #5: Print is Dead. Long Live Print!

Well, actually, this tried and true cliché is a gross understatement. Pictures, when on-target, convey emotion, place, action, urgency and connection.

Our eyes can’t help studying a compelling photo or illustration. Our brains process these images in thousands of ways at once—looking for emotion, location and connection–just to name a few. The right background can elevate a product through association. Great casting of models helps identify with a product’s audience.

Photo by Spencer Wallace Photography

The right lighting, setting and props, set a stage for believability.

If you want more powerful connections from your advertising or Social Media, put the visual storytellers at Fusionhappens to work for you.

We help you picture success!

Continue Reading from this Series← Truth #1: Yes, People Read the CopyTruth #3: Truth in Advertising is Not an Oxymoron →
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