One of the biggest and most controversial users of Social Media these days is POTUS.

His giant Twitter following are not teens. Same is true of Facebook and Instagram. These newer media alternatives are bringing in adults in droves and growing daily.

The fact of the matter is that Social Media is fast becoming the vehicle of choice for spreading product news and attracting new customers. But, to be effective we cannot use the same messaging techniques we use when talking with our pals or our grand kids.

Effective social media can be an arresting and very cost-effective way to spread awareness. But only in the right hands.

Let the friendly team of strategists at Fusion bring some Social Capital to your campaign.