
Blog Post
Truth #2: A Picture is Worth a Thousand Words
Well, actually, this tried and true cliché is a gross understatement. Pictures, when on-target, convey emotion, place, action, urgency and connection. Our eyes can't help studying a compelling photo or illustration. Our brains process these images in thousands of ways at once—looking for emotion, location and connection–just to name a few. The right background can elevate a product through association. Great casting of models helps identify with a product's audience. Photo by Spencer Wallace Photography The right lighting, setting and props, set a stage for believability. If you want more powerful connections from your advertising or Social…Read More