Results Driven Marketing

I'm interested in

News & Insights

Fusion Blog

Blog Post
Truth #2: A Picture is Worth a Thousand Words
Well, actually, this tried and true cliché is a gross understatement. Pictures, when on-target, convey emotion, place, action, urgency and connection. Our eyes can't help studying a compelling photo or illustration. Our brains process these images in thousands of ways at once—looking for emotion, location and connection–just to name a few. The right background can elevate a product through association. Great casting of models helps identify with a product's audience. Photo by Spencer Wallace Photography The right lighting, setting and props, set a stage for believability. If you want more powerful connections from your advertising or Social…Read More
Blog Post
Truth #1: Yes, People Read the Copy
"No one reads the copy!" This is a favorite trope of lazy creatives. They are convinced that a catchy headline and stunning image is all one needs for a good ad. The truth is that there is no substitute for a convincing story. Every culture since Adam has brought forward a culture based on storytelling. We listen closely to story for cues. “Will this product or service solve my problem?” “Will this make me feel better?” Will this make me look taller?” If you want better results from your Social Media, Direct Mail, Print or Broadcast, put the…Read More
Blog Post
The Five Myths of Modern Advertising
MYTH #1: Google is On My Side Any of us who are responsible for getting exposure for our clients has become quite familiar with Google these days. All the many dozen websites we create each year are “optimized” with the right words and phrases, so those searching Google can find our clients. Content of ads, websites and Social Media all pay attention to the current demands of Google search. And it works! It works, but it’s not FREE. This kind of initiative takes time for research, wordsmithing and smooth execution. It costs a bit, but it works. Google needs it…Read More
Blog Post
The Myth of Metrics Over Message
Metrics have taken on a life of their own. With the migration in media from print, broadcast and billboards to the digital realm, the ability to trace where we “touched” our potential market has become a weird fascination. And, perhaps, an unwholesome one at that. No one was more excited than I when I learned the potential of both targeting and tracking potential customers for my clients’ Digital audience metrics were so much more rewarding than the Neilson rating and circulation audits I grew up with. Knowing which pages a visitor to my website read was intoxicating. Being able to…Read More
Blog Post
Free Apartment & New Home Signage Mockup PSDs
Visualizing a design in the real world can be tricky. You've designed some kickass concepts for that hip new apartment signage—A-Boards, Monument Sign, Banners, etc. But if you present that 3D sign to your client as just a flat rectangle on a page, it's likely to be received poorly and feel pretty underwhelming. Presentation matters. Context matters. Don't Sell Your 3D Ideas Flat. Download and use the following to make your next signage presentation really pop. …it'll help you get those needed approvals faster. Read More
Blog Post
Two Weeks from Start to Go-Live!
Timing is everything! When we got the call to create a website from scratch for a new client, the need was urgent. We had under two weeks, from start to go-live, to meet an important deadline for the owners. A fully-responsive website introducing the new Catalyst Building in Spokane, Washington's U-District. It will be a place where industry and academia intersect to foster innovation and collaboration. For most web producers, this timing would be impossible. For our team, it’s all in a day’s work (plus a few early mornings). But time was not…Read More
Blog Post
Why Do Predictions of the Booming New Home Market Scare the Daylights Out of Me?
Builder Magazine recently published an overview of the new home market for the next several years. (Read it here.) It's factual, reasonable and actually should put us all at ease and encourage new investment and innovation. But some of us still have shaky, quakey memories of 1990 and 2007, both nationally, and particularly in the Salish Sea region, where we live and work. I'm going to read the article twice more and try to absorb the solid numbers backing up the industry's optimism. One of the sidenotes is the call for production innovation due to the lack of skilled construction…Read More
Blog Post
Fusion Client Summerwell Wins "Best Website" and "Community of the Year" in the 2017 Tribute Awards
Thursday night, November 16, The Tribute Awards for 2017 spread a lot of love. Hard working sales, marketing design and construction professionals from the New Home Industry received recognition for jobs well done. Among the winners this year was our team from Fusion. Fusion's work for our smart client, Summerwell, was honored for both "BEST WEBSITE", as well as the "COMMUNITY OF THE YEAR- NEIGHBORHOOD"! Some of the website features the judges appreciated were the running water in the kitchen faucet, the twinkling flames in the fireplace, and the home page link to…Read More

« Previous 1 2 3 4 … 11 Next »