Fusion Archives
Fusion Quick Notes
- Blog Post Dec 3, 2018
Truth #2: A Picture is Worth a Thousand Words
Well, actually, this tried and true cliché is a gross understatement. Pictures, when on-target, convey emotion, place, action, urgency and connection. Our eyes can't help studying a compelling photo or illustration. Our brains process these images in thousands of ways at once—looking for emotion, location and connection–just to name a few. The right background can elevate a product through association.…Read More - Blog Post Dec 3, 2018
Truth #1: Yes, People Read the Copy
"No one reads the copy!" This is a favorite trope of lazy creatives. They are convinced that a catchy headline and stunning image is all one needs for a good ad. The truth is that there is no substitute for a convincing story. Every culture since Adam has brought forward a culture based on storytelling. We listen closely to story…Read More - Blog Post Aug 14, 2018
The Five Myths of Modern Advertising
MYTH #1: Google is On My Side Any of us who are responsible for getting exposure for our clients has become quite familiar with Google these days. All the many dozen websites we create each year are “optimized” with the right words and phrases, so those searching Google can find our clients. Content of ads, websites and Social Media…Read More - Blog Post May 9, 2018
The Myth of Metrics Over Message
Metrics have taken on a life of their own. With the migration in media from print, broadcast and billboards to the digital realm, the ability to trace where we “touched” our potential market has become a weird fascination. And, perhaps, an unwholesome one at that. No one was more excited than I when I learned the potential of both targeting…Read More - Blog Post Feb 15, 2018
Two Weeks from Start to Go-Live!
Timing is everything! When we got the call to create a website from scratch for a new client, the need was urgent. We had under two weeks, from start to go-live, to meet an important deadline for the owners. A fully-responsive website introducing the new Catalyst Building in Spokane, Washington's U-District. It will be…Read More - Blog Post Jan 3, 2018
Why Do Predictions of the Booming New Home Market Scare the Daylights Out of Me?
Builder Magazine recently published an overview of the new home market for the next several years. (Read it here.) It's factual, reasonable and actually should put us all at ease and encourage new investment and innovation. But some of us still have shaky, quakey memories of 1990 and 2007, both nationally, and particularly in the Salish Sea region, where we…Read More - Blog Post Nov 20, 2017
Fusion Client Summerwell Wins "Best Website" and "Community of the Year" in the 2017 Tribute Awards
Thursday night, November 16, The Tribute Awards for 2017 spread a lot of love. Hard working sales, marketing design and construction professionals from the New Home Industry received recognition for jobs well done. Among the winners this year was our team from Fusion. Fusion's work for our smart client, Summerwell, was honored for both "BEST WEBSITE", as well as the…Read More - Blog Post Nov 16, 2017
Crisis as a Creative Force at The Tribute Awards
When the bottom fell out of the economy, and especially the housing markets around 2006 and 2007, there was a lot of gloom and doom among the marketing segment of the industry. Sales were hitting bottom. Attitudes and enthusiasm were headed the same direction. Out of this storm a handful of leaders* rose to the challenge by creating The New…Read More